Sens Tech Ltd.
Sens-Tech is a world leader in the development and manufacture of X-ray and light detector modules.
For over six decades the company has pioneered the development and manufacture of high sensitivity solutions for the detection of light and X-rays.
The company faced regular challenges when the branding didn’t resonate with their target audience and failed to communicate the quality and technical ability of the company.
Brand Requirements
- New company branding and colour palette.
- Logo redesign
- Full website Redesign & Build.
- Professional photography shoot.
- Redesigned PDF Technical data sheets.
- Pre-launch Search Engine Optimisation.
- New business cards and email signatures.
- New external & internal presentation decks.
- Newly designed merchandising.
- Google Analytics & Search Console set-up.
- Google My Business profile optimisation.
- LinkedIn profile optimisation.
- Google Display Banners design & creation.
- Thought leadership content.
The Strategy & Execution...
After conducting a comprehensive brand audit, we developed a strategy that set their company apart from the competition by highlighting the practical applications of products rather than just the products themselves.
Once we’d conducted extensive industry research we established a set of brand colors, and then designed a logo that encapsulated their global reach and the testing of X-ray electromagnetic wavelengths.
This new branding theming was then carried through to the creation of the website, PDF datasheets, and presentation decks.
Branding Redesign & New Company Logo
- To redesign & modernise logo.
- Create a new brand colur palette.
- Incorporate a global positioning.
- Represent frequency, sine/electromagnetic wave, and analysis.
- Incorporate the new company blue & white background.
- Create a dynamc & 3D design.
Previous Logo:
Full Website Redesign and Development
When designing the new website, the client had three primary objectives in mind:
- Make it easy for engineers to access and download freshly designed industry-specific data.
- Showcase Sens-Tech’s products and services in an engaging and informative manner.
- Provide clear and compelling call-to-actions which guide users towards booking a call or asking a question.
New Website www.sens-tech.com
Old Website
Professional Photography...
We commissioned a professional photographer to capture stunning images of their products, assembly lines, construction facilities, and testing equipment to use in the marketing materials.
The new images were also used across all new brand assets including merchandise, website, presentation decks, technical PDF’s, and data-sheets.
Brand Assets
With the newly designed branding being well received by the client, we were then tasked with redesigning all company assets and creating new merchandising including, internal and external presentation decks for the sales and marketing teams, downloadable technical data-sheets, new business cards, and snazzy eco-friendly water bottles.
Brand Merchandise
Technical PDF Data-Sheets
Business Cards
Presentation Decks
Phase 1 of the Marketing Strategy
Phase 1 of the project we completed the full rebranding and website redevelopment, whilst implementing the beginning of a marketing strategy.
As part of this initiative, we conducted pre-launch onsite SEO, Google My Business profile optimisation, LinkedIn profile optimisation, industry-specific display banners, and monthly thought leadership content.
Phase 2 and the ongoing marketing strategy we created and began a full-scale marketing drive across all major platforms, designed to elevate Sens-Tech’s online presence and target key decision makers.
SEO & Google Business Profile
Technical site optimisation, Google My Business & national directory listings.
Industry-specific Display Banners
6 x designs, with straplines specific to target industry websites.
LinkedIn Profile Optimisation
Optimising main company profile and life page. Content to be marketed through this channel.
Thought-Leadership Content
3 x thought leadership articles giving market insight into various industries.
I highly recommend Click Storm to any company seeking a design and digital marketing partner. Their ability to work under extremely tight deadlines is very impressive. They ensured every aspect of the project was effectively communicated, and their commitment to delivering on our brief was second to none. They added real value to our business and we look forward to working with them in the future.
Paul Hurtado
Head of Sales & Marketing Sens-Tech
